investing in people and companies that matter

Sonja Hoel Perkins has dedicated her life to doing meaningful work investing in people and companies that matter.  She has built deep relationships with friends, colleagues, and entrepreneurs, and while giving back to the community.

Behind every interaction, every relationship, and every deal, is a deep belief that the “how” is just as important as the “what,” which means striving to always do the right thing in a way that honors everyone involved.

Whether she’s investing time or money, she is focused on opportunities that promise to make the world a better place. Sonja looks for opportunities that fill an unmet market need, and can be solved through a combination of technology, marketing savvy, and hard work—a formula that relies on the character and capability of the people she works with every day—the entrepreneurs and CEOs who are deeply passionate about solving problems that matter.

Sonja believes that winning isn’t about a one-time adventure—it’s a lifelong commitment to pursue the right opportunities with the right people that generate positive and profitable outcomes for all.